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How it works
We extract your brand
On first connection we crawl your homepage, top articles, and About page to learn what you sell, who you serve, what you say, and how you say it.
You confirm or edit
We show you the extracted brand description, audience persona, tone descriptors, and forbidden words. You correct anything that's off in one screen.
Every output is conditioned
Article generator, meta descriptions, FAQ blocks, image generation, and translations all read your brand profile before producing. Updates propagate within seconds.
What you can do
Auto brand extraction
Brand description, audience, value props, product names, and competitor mentions pulled from your homepage and top articles. No manual setup required.
Writing style profile
Sentence length, paragraph density, voice (first vs second person), formality, vocabulary level, and tone descriptors derived from your existing content.
Reference articles
Paste 1 to 5 reference articles to tighten the style. The generator weights these heavily for tone and structure on every new draft.
Forbidden words and phrases
Block specific words ("leverage", "synergy", "unleash") or phrases site-wide. Outputs are checked before they reach you.
Per-article overrides
Need a more formal whitepaper or a punchier launch announcement? Override tone and style per article without changing your brand defaults.
Brand consistency check
Every draft is scored against your brand profile before delivery. Low-score drafts auto-regenerate with stronger conditioning, so what reaches you is on-brand by default.
Popular use cases
Hiring writers without ghostwriting
Onboard new writers in minutes by handing them the same brand profile. Their drafts come out on-brand on day one.
Multi-product brands
Run separate brand profiles for each product line and switch per article. Same workspace, different voice.
Founder-led content
Train on three to five founder-written posts and generate the rest. Your founder's voice scales without their hours.
Frequently asked questions
How is this different from a system prompt?
A system prompt is one paragraph. The brand profile is a structured object (description, audience, tone, vocabulary, forbidden words, reference articles) that conditions every step of generation, from outline to FAQ to images. It also persists and updates across hundreds of articles, not one chat.
Do I have to write the brand profile myself?
No. We extract it on first connection. You only edit the parts that are wrong. Most teams spend less than 5 minutes on setup.
What if my brand voice changes?
Update the profile any time. New articles use the new profile; existing drafts keep their original profile unless you regenerate them.
Can I have different voices for different audiences?
Yes. Run multiple brand profiles per workspace and pick one per article. Useful for blog vs documentation vs marketing pages.
Does it really stop the AI slop?
Mostly. The brand profile reduces generic phrasing 80 to 90 percent compared to vanilla AI output. The remaining 10 percent is what editing exists for.
What models are used?
We orchestrate Claude, GPT, and Gemini per task: research, outlining, drafting, fact-checking, image generation. The brand profile is provider-agnostic, so you don't lock into one model's tone.