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Free tool
Competitor Finder - Free Tool to Discover SEO Rivals
Find the websites competing for your keywords - in Google search and across AI assistants like ChatGPT and Perplexity.
Free, no credit card. We'll email you only when this tool is live.
What you'll get
- Identifies organic search competitors based on shared keyword rankings.
- Optionally surfaces AI competitors - the brands ChatGPT and Perplexity name alongside yours.
- Ranks competitors by overlap and visibility.
- Shows top shared keywords for each competitor.
- Builds a competitive positioning map at a glance.
How it works
- Enter your domain and pick a country.
- We compare your keyword footprint against millions of domains and surface the closest matches.
- Optionally run an AI-search check to see which brands AI assistants associate with you.
Why use a competitor finder - free tool to discover seo rivals?
The competitors you think you have are not always the ones search engines and AI assistants put you next to. Founders default to listing the obvious incumbents in their category, and they miss the niche players that actually outrank them on the keywords that drive their pipeline. A competitor finder cuts through that bias. By looking at which domains share keyword rankings with yours, it returns the websites Google itself treats as your competition - which is the only definition that matters for SEO.
The picture gets even more useful when you layer AI search on top. Tools like ChatGPT, Perplexity, and Google AI Overviews surface their own list of comparable options, and those lists rarely match the Google-only set. A category-leading brand might be invisible inside AI search because it has not invested in the kinds of mentions and citations LLMs lean on. Mapping both pictures gives you a sharper competitive landscape: the rivals beating you on traditional SEO, the upstarts capturing AI mindshare, and the overlap where you need to defend hardest. With that map in hand you can prioritize where to publish, where to earn links, and where to push for AI visibility - instead of spreading effort evenly across an outdated competitor list.
Best practices
- Treat the top three organic competitors as your benchmark - audit them every quarter.
- Watch for new entrants on subsequent runs; AI search rankings shift faster than Google.
- Cross-reference AI competitors with your sales call notes - sales hears these names first.
- Use shared keyword counts to prioritize which competitors to study deeply.
- Run the same check with each of your competitors to find indirect rivals.
FAQ
Is the Competitor Finder free?
Yes. You can run free reports daily. Paid plans add tracking, alerts, and team workspaces.
What counts as a competitor?
Any domain that shares ranking keywords with yours, plus the brands AI assistants associate with your category.
Why are my AI competitors different from my SEO competitors?
AI engines weight brand mentions, citations, and reviews more heavily than backlinks. Different signals produce different leaderboards.
Can I check a competitor's competitors?
Yes - the report works for any domain, not just your own.
What if my domain has no overlap?
New or low-traffic domains may have too little data. Try a competitor's domain to see who shares their keyword footprint.
How many competitors does it show?
Up to 10 organic and 5 AI competitors on the free tier. Paid plans return larger lists.
How fresh is the data?
Organic data refreshes weekly. AI data is computed on demand at run time.
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