Ads Grader - Free Google Ads Performance Audit

Most Google Ads accounts hide a meaningful amount of wasted spend. The waste is rarely in one place - it shows up in too-broad match types, missing negative keyword lists, broken conversion tags, single-ad ad groups, ignored search-term reports, and bid strategies misaligned with the actual goal. None of these are catastrophic individually, but together they routinely drag account efficiency down by twenty to forty percent. The challenge is that finding them takes hours of manual auditing, and most teams cannot afford that time on a recurring basis.

An ads grader compresses that audit into seconds. By scanning every campaign, ad group, ad, and keyword via the Google Ads API, the tool surfaces the structural and creative issues an experienced PPC manager would catch in a manual review. The score is useful as a quick north-star metric for the account's health, but the real value is in the fix list. Most accounts, after acting on the top-five recommendations, see meaningful CPA reduction within thirty days. Use the audit before launching new campaigns, before scaling spend, after onboarding a new client, and on a quarterly cadence for any account spending more than a few thousand dollars a month. The output is also useful as a sales tool for agencies and as a sanity check for marketing teams that want a second opinion on agency-managed accounts.